Circular Economy and Sustainability Strategies’ Executive Certification, Cambridge Judge Business School University of Cambridge, 2024
Ph.D. Programme in Business Administration, University of Pecs, Hungary, 2016
Economist (M.Sc.), Specialization in Marketing, University of Pecs, Hungary, 2008
Research Interests
Sustainable marketing
Greenwashing
Sustainable consumer behavior
Ecolabels
Transformative Service Research
Professional Affiliations & Memberships
European Marketing Academy (EMAC), 2025, member
Association for Marketing Education and Research, Hungary (EMOK), 2018-present, member
Hungarian Academy of Sciences, 2018-2025, member of the public body
Awards
The Most Innovative Marketing Course Award, 2022, Association for Marketing Education and Research (Hungary). Course title: Marketing (BSc)
Best Paper Award, 2020, Association for Marketing Education and Research (Hungary). Title: #stayhome: Coronalife. Changing life during the COVID-19 pandemic in Hungary. Results from interviews with large sample.
Best PhD Dissertation, 2016, Hungarian Academy of Sciences Regional Committee. Title: Consumer resistance
Publications
Editorial Boards
Managing Director, The Hungarian Journal of Marketing and Management (ISSN: ISSN 2786-3395), 2018-2025.
Contact Information
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