Convergent Trust Transfer in E-Commerce
Stuart School of Business research presentation by: Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian and Zheng Zhou
Convergent Trust Transfer in E-Commerce: Insights on How Consumers Trust Star Ratings by Synthesizing Information from Platform, Reviewers, and Reviews
- Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian
- Zheng Zhou (Ph.D. Management Science ’20), Assistant Professor of Business Analytics, Lewis University
All Illinois Tech faculty, students, and staff are invited to attend.
The Friday Research Presentations series showcases ongoing academic research projects conducted by Stuart School of Business faculty and students, as well as guest presentations by Illinois Tech colleagues, business professionals, and faculty from other leading business schools.