Product Placement Repetition in Audio and Visual Modalities: Effects on Brand Attitudes
Stuart School of Business research presentation by: Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian and Deepa Pillai
Product Placement Repetition in Audio and Visual Modalities: Effects on Brand Attitudes
- Harold L. Stuart Endowed Chair in Business Siva K. Balasubramanian
- Deepa Pillai, Northeastern Illinois University
All Illinois Tech faculty, students, and staff are invited to attend.
The Friday Research Presentations series showcases ongoing academic research projects conducted by Stuart School of Business faculty and students, as well as guest presentations by Illinois Tech colleagues, business professionals, and faculty from other leading business schools.